TopHatRank's Blog

Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.

Stop Over-Optimizing; It’s Hurting Your Search Rankings

One of the SEO techniques that gets abused by novices is a technique called keyword stuffing. To the human eye, it’s easy to recognize, and search engine crawlers and algorithm updates have also gotten savvier and savvier at recognizing when […]

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Review Your Backlinks, Frequently

As a blogger, you likely don’t have a lot of resources, a full content team, or expensive SEO software watching out for your website. Links have long been regarded as a vote of confidence between websites. An internal link between […]

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Why You Should Denote Sponsored and Affiliate Links

Ever wonder why most people don’t like used car salesmen? They’re oftentimes overly pushy about selling you a car. In a manner of speaking, in the online blog space, the same is true for bloggers who come across as overly […]

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Crawling & Indexing; Exclude Low-Value Pages

Indexation of lower value pages was among many of the findings from our correlative study of the November 2019 Google update. As a result, one of our recommendations is that websites (blogs) need to cut down on low-value pages by developing […]

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Focus on Speed; Cut Down On Plugins and Image Size

If you had to choose between ranking a web page because it loaded quickly versus one that implicitly matched the user’s need, which would you rank highest? OK, technically, that’s a trick question because both of those factors are involved […]

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More Ads Doesn’t Equal More Money

While it’s a common practice to run advertisements on your blog as a method of monetization, there is a limit. If, however, your blog has a disproportionately large amount of ads on each page, it can come across as intrusive […]

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Prioritize Relevant Content; Get To The Point

Let me tell you a story about why I love sourdough bread. It really goes back to my childhood days spent outside my family’s cottage, when my mother would leave a piping hot loaf of fresh, sourdough bread in the […]

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Don’t Focus On Broad, Short-Tail Keywords (too much)

Before we serve the meal, let’s first set the table. For context: Top Hat Rank published a food blogger study based on data and observations from a Google algorithm update identified among the industry in November of 2019. In the […]

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SEO For Bloggers 101: Recap of Episode One

Whether you are just getting started or an experienced publisher, chances are you have a handful of burning SEO questions. So we asked three of the leading SEO experts in the Food and Recipe Blogging niche to join us for […]

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Recap: 6 Months Since – November 2019 Google Update Study

In November of 2019, Google released an update to its algorithm that decimated a lot of food/recipe/lifestyle blogs. Some of the sites reported drops in organic traffic of up to 60%. Our SEO team decided to conduct a study of […]

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