TopHatRank's Blog

In November of 2019, Google released an update to its algorithm that decimated a lot of food/recipe/lifestyle blogs. Some of the sites reported drops in organic traffic of up to 60%. Our SEO team decided to conduct a study of […]

In November of 2019, Google released an update to its algorithm. This update was very detrimental, site owners reported losses in organic traffic referrals of up to 60%. Since Google didn’t provide much detail as to which changes were made […]

If you are building an eCommerce site, it’s important to pay attention to how your website is going to perform in SEO. Some e-commerce website platforms have a variety of impressive features, but if they don’t have built-in SEO features […]

We’ve teased this on facebook a few weeks back, now is the time to make this big news an official announcement. I’m super excited to share that Ashley Segura (Ward), has joined TopHatRank as our VP of Operations. About Ashley To […]

If you’re in the SEO industry and don’t know who Alan Bleiweiss is, you must be living under a rock. Alan is one of the leading experts in Forensic SEO, he has worked with huge brands like PetCo, NBC Universal, […]

The science of conversions can be a tricky one. Not everyone has the right idea on how to optimize a page for conversions, but then again not everyone has the wrong idea. The conversion funnel is different from website-to-website, from […]

Oh No! Another Google Update! What Now? In the SEO world, there seem to be a lot of metaphorical chickens running around with their heads cut off right now due to the impending mobile updates. Impending updates, you ask? What, […]

WTF is The Knowledge Graph and Why Should My Business Care? Knowledge Graph is so much more than a clever little box full of facts which pops up on the right hand side of your Google Search when you want […]

If you ain’t convertin’, you’re sunk. As any properly optimized eCommerce store knows, it’s all about the conversions. Even a single-percentage increase in conversions can add up to THOUSANDS in revenue. But if you don’t take steps to make the […]

Ann Smarty – One Year after the MyBlogGuest.com Penalty March 19th marked one year since Ann Smarty’s top-ranked guest blogging website, MyBlogGuest, was hit hard by a Google penalty. I spoke with Ann, this week, about that event – and […]