TopHatRank's Blog

Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.

Don’t Focus On Broad, Short-Tail Keywords (too much)

Before we serve the meal, let’s first set the table. For context: Top Hat Rank published a food blogger study based on data and observations from a Google algorithm update identified among the industry in November of 2019. In the […]

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Recap: SEO For Publishers – Webinar Recap & Resources

Whether you are just getting started or an experienced publisher, chances are you have a handful of burning SEO questions. So we asked three of the leading SEO experts in the Food and Recipe Blogging niche to join us for […]

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Recap: 6 Months Since – November 2019 Google Update Study

In November of 2019, Google released an update to its algorithm that decimated a lot of food/recipe/lifestyle blogs. Some of the sites reported drops in organic traffic of up to 60%. Our SEO team decided to conduct a study of […]

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November 2019 Google Update; Food Blogger Study

In November of 2019, Google released an update to its algorithm. This update was very detrimental, site owners reported losses in organic traffic referrals of up to 60%. Since Google didn’t provide much detail as to which changes were made […]

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TopHatRank Heads to DMSS, State of Search, and Ungagged

Our founder, Arsen Rabinovich, and VP of Operations, Ashley Segura, are making big moves in November by speaking at some of the most engaging conferences in the digital marketing industry. First, Ashley heads to Bali to speak at Digital Marketing […]

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Which is Better for eCommerce SEO: Shopify or BigCommerce?

If you are building an eCommerce site, it’s important to pay attention to how your website is going to perform in SEO. Some e-commerce website platforms have a variety of impressive features, but if they don’t have built-in SEO features […]

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TopHatRank Heads to Pubcon and The U.S Search Awards

We are incredibly excited to announce that our founder, Arsen Rabinovich, and Vice President of Operations, Ashley Segura, will be speaking at the Pubcon Pro Las Vegas conference taking place, October 7-10, 2019. The conference is being held at the […]

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Our New VP of Operations is Cooler Than Yours!

We’ve teased this on facebook a few weeks back, now is the time to make this big news an official announcement. I’m super excited to share that Ashley Segura (Ward), has joined TopHatRank as our VP of Operations. About Ashley To […]

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TopHatRank Speaking at WordCamp Santa Clarita 2019

We are super excited to announce that Sarah Nicklin, our senior search strategist and one of our most talented SEOs, will be speaking at WordCamp Santa Clarita which is being held April 5th & 6th of 2019. Sarah’s talk, SEO […]

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TopHatRank Speaking at Advanced Search Summit in Napa

This is one of our favorite search summits for two reasons – it’s in beautiful Napa California, and the speakers along with the transfer of knowledge that happens is at a caliber that’s above all others. This is Arsen’s second […]

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