TopHatRank SEO Checklist for Food Bloggers

SEO Checklist for Food Bloggers

Hello food bloggers! Thanks for stopping by, below is a very handy SEO checklist that you should reference before publishing your recipe articles.

Feel free to bookmark this page, we have also created a PDF version you can download here if you want to print it out. You can also view the full-size infographic image.

Big thanks to Casey Markee from Media Wyse for contributing most of this information =)


It can be a great source of frustration when trying to make a name for yourself as a food blogger and your site doesn’t rank. You know that your writing style resonates with your readership. You know that there are legions of potential readers around the world who would enjoy your content.

Yet, despite consistently delivering excellent content and getting all the right kinds of comments from your listenership… your audience still isn’t growing the way that you’d like.

You know that your content isn’t the issue, and it certainly isn’t that delicious food recipe. It’s your ability to get your food blog in front of the right sets of eyes. The kind that will engage meaningfully with your content and share it on social platforms in order to increase its virality. The kind that’ll scroll deeply, spend longer on the page, travel to multiple pages on your blog, sign up for your email newsletter, and behave in ways that curry favor with search engines. 

And this means making yourself a master of SEO, and not just delicious food. Let’s look at some potentially transformative SEO tips for food bloggers.

Know What Google Likes

Of course, Google isn’t the only search engine out there, but as the biggest and most widely used, it’s a digital deity that you’ll need to appease them with your post. So do some research into what causes its crawlers to list one blogger’s content over another’s in SERPS. 

Some of these “must have” for Google-optimized sites include:

  • Websites that are secure (URLS that have a SSL certificate and a https:// prefix)
  • Food blogs that use structured data for recipes (more on that later)
  • Posts that encourage good scroll depth and time on page
  • Websites that are regularly updated with good quality content

Do Your Keyword Research

Keywords are essential in helping users to find the exact recipes you’re posting, as well as the dietary qualifiers such as vegan, keto, paleo, vegetarian etc. Adding keywords like dietary specifications will help your posts draw the right kind of traffic from people looking for those specific types of recipes.

Use tools like SEMrush to help you choose the right types of keywords and to maintain good keyword density throughout each recipe post. Just make sure that your keywords fit in organically and there’s no keyword stuffing. This isn’t Thanksgiving 😉

Need to Optimize Your Food Blog?

We’ve been optimizing food blogs for years now, it’s one of our many specialties. Whether you have hundreds of posts of just starting out, let’s take a look at your food blog and see how we can get you in front of more users!

Request Free Consultation

Make Sure Your Site is Mobile-Friendly

We live in an age where the majority of your readers will be accessing your posts through a mobile device. This is especially true for the searchers walking up and down the grocery aisle trying to discover what they’re going to cook for dinner by looking at recipes on their phones.

They’ll likely be accessing via their smartphones in the grocery store or balancing a tablet on the countertop while they cook. So, it’s vital that your site looks good and handles well on all kinds of mobile devices. 

This means having a fast loading website and ensuring that each recipe displays just as good on a mobile device as it does on the desktop. Always check your recipe posts on both desktop and mobile devices before publishing them.

Reduce Your Page Load Times

In the mobile age, readers are less patient than ever. In fact, a page load time of just 7 seconds can increase your page’s bounce rate by over 30%. And high bounce rates are a definite SEO no-no.

Fortunately, there are lots of easy ways in which you can improve page load times. Run your blog through Google’s PageSpeed Insights tool to get an in-depth list of recommendations for improving your page speed. 

Use a Recipe Plugin

If your blogging platform (e.g. WordPress) has a recipe plugin, we advise that you use it. This will help you to present your recipes as the kind of structured data that’s both easy to parse for search engine crawlers and attractive for users. A win, win for both parties!

Optimize Your Images and Videos

Finally, image and videos are the key to successful food blogging. The first bite is with the eye after all. Just make sure that your images and videos are as appealing to search engine crawlers as they are to readers. This means making sure each image and video has the following: 

  • Alt tags and descriptions with keywords
  • Optimized file sizes for faster page loads (no more large file size uploads!)
  • A file name that matches the post’s text and keywords
  • Image dimensions match the image size as displayed

For more food blogging tips, don’t forget to check out our Facebook Marketing Tips for Food Bloggers Infographic!

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