Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.
Have too many categories? Using categories and tags at the same time? Have a hard time figuring out how to organize your content into topical silos? Confused about breadcrumbs? If yes, join us for another episode of SEO For Publishers […]Read Article
Discover how to properly optimize your blog images and the overall best practices for including images into your content in this episode of SEO For Publishers. You won’t want to miss hearing from our special guest, Abbey Rodriguez, who shares […]Read Article
We are super excited to invite you to join our founder, Arsen Rabinovich at the Digital Marketers Organization’s FREE Virtual Summit Series Event. Arsen will be headlining the event with his brand new talk on search query and intent matching. […]Read Article
We invite you to join Ashley Segura and Arsen Rabinovich for their talks at this year’s Engage Marketing Conference. This two-day digital marketing virtual event features informative tracks and panels designed to provide expert insight into the latest strategies and […]Read Article
Are you over-optimizing? Adding keywords where you shouldn’t be, or just way too many of them? On the second episode of SEO For Publishers we discussed what over-optimization looks like and how to properly optimize your pages. Check out the […]Read Article
It’s worth mentioning that anytime a significant algorithm update occurs, webmasters should expect any previous rankings for broad, generic keywords to decline and in some cases disappear for good. Why do rankings flucuate? It’s largely due to the fact that […]Read Article
One of the SEO techniques that gets abused by novices is a technique called keyword stuffing. To the human eye, it’s easy to recognize, and search engine crawlers and algorithm updates have also gotten savvier and savvier at recognizing when […]Read Article
Ever wonder why most people don’t like used car salesmen? They’re oftentimes overly pushy about selling you a car. In a manner of speaking, in the online blog space, the same is true for bloggers who come across as overly […]Read Article
Indexation of lower value pages was among many of the findings from our correlative study of the November 2019 Google update. As a result, one of our recommendations is that websites (blogs) need to cut down on low-value pages by developing […]Read Article
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