TopHatRank's Blog

Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.

How to Prepare for Google’s Algorithm Changes

Another new year and another round of big changes to Google’s algorithms. Like in many years past, 2020 saw some massive leaps in the technology to assist every day users navigating through the massive amount of information available on the […]

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Recap SEO For Publishers Episode #6; Google’s Core Web Vitals

Wondering what the Core Web Vitals are, why they are so important, and why Google is putting so much weight on them? In this new episode, the panel discusses the details of Google’s Core Web Vitals and will be answering […]

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Recap SEO For Publishers Episode #5; Preparing Your Blog For the Holidays

Wondering where you should be putting your efforts in order to get the most out of the upcoming holiday traffic? Trying to determine which housekeeping tasks need to be done ASAP to best prepare? In this episode of SEO For […]

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Recap SEO For Publishers Episode #4; Information Architecture

Have too many categories? Using categories and tags at the same time? Have a hard time figuring out how to organize your content into topical silos? Confused about breadcrumbs? If yes, join us for another episode of SEO For Publishers […]

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Recap SEO For Publishers Episode #3; Image Optimization

Discover how to properly optimize your blog images and the overall best practices for including images into your content in this episode of SEO For Publishers. You won’t want to miss hearing from our special guest, Abbey Rodriguez, who shares […]

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Recap SEO For Publishers Episode #2; Over-Optimization

Are you over-optimizing? Adding keywords where you shouldn’t be, or just way too many of them? On the second episode of SEO For Publishers we discussed what over-optimization looks like and how to properly optimize your pages. Check out the […]

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Be Prepared; Rankings and Traffic Will Fluctuate

It’s worth mentioning that anytime a significant algorithm update occurs, webmasters should expect any previous rankings for broad, generic keywords to decline and in some cases disappear for good. Why do rankings flucuate? It’s largely due to the fact that […]

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Stop Over-Optimizing; It’s Hurting Your Search Rankings

One of the SEO techniques that gets abused by novices is a technique called keyword stuffing. To the human eye, it’s easy to recognize, and search engine crawlers and algorithm updates have also gotten savvier and savvier at recognizing when […]

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Review Your Backlinks, Frequently

As a blogger, you likely don’t have a lot of resources, a full content team, or expensive SEO software watching out for your website. Links have long been regarded as a vote of confidence between websites. An internal link between […]

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Why You Should Denote Sponsored and Affiliate Links

Ever wonder why most people don’t like used car salesmen? They’re oftentimes overly pushy about selling you a car. In a manner of speaking, in the online blog space, the same is true for bloggers who come across as overly […]

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