If a tree falls in the forest, does it make a sound? This age-old philosophical puzzle is one which applies very neatly to a problem faced by many people currently pumping energy, resources and budget into a content marketing strategy. … Read the rest
Oh No! Another Google Update! What Now?
In the SEO world, there seem to be a lot of metaphorical chickens running around with their heads cut off right now due to the impending mobile updates.
Impending updates, you ask? What, … Read the rest
WTF is The Knowledge Graph and Why Should My Business Care?
Knowledge Graph is so much more than a clever little box full of facts which pops up on the right hand side of your Google Search when you want … Read the rest
Ann Smarty – One Year after the MyBlogGuest.com Penalty
March 19th marked one year since Ann Smarty’s top-ranked guest blogging website, MyBlogGuest, was hit hard by a Google penalty. I spoke with Ann, this week, about that event … Read the rest
I’ve been doing sales for a very long time. Before starting TopHatRank.com, I was a partner of a national insurance agency, we had licensed insurance agents selling term life insurance in all 50 states over the phone. YES, life insurance!… Read the rest
Neil Patel published an Ultimate SEO Checklist for blogging back in January that made us all jealous. I mean, who can top “Ultimate”?
So we decided to take all of his awesome blog post optimization techniques, sprinkle in some important … Read the rest
So you’ve decided to engage an SEO company to help your website generate some awesome targeted traffic.
You’ve done your research, read the reviews and are ready to get the ball rolling. Most reputable SEO agencies will probably take you … Read the rest
What started as a simple project to help our internet marketing clients understand what we (SEOs) see when we look at the source code of their website/page, turned into an infographic that does just that, plus includes some helpful and … Read the rest
The science of conversions can be a tricky one. Not everyone has the right idea on how to optimize a page for conversions, but then again not everyone has the wrong idea. The conversion funnel is different from website-to-website, from … Read the rest
The current state of local search is so confusing that even the most search savvy of small business owners can easily get lost in the maze of advice.
Between mixed opinions on already-verified Google Places listings, conflicting direction regarding already-built … Read the rest
Things We Write
- TopHatRank Speaking at Pubcon Florida 2019February 20, 2019 - 2:24 pm
- TopHatRank Speaking at SEMpdxFebruary 5, 2019 - 4:09 pm
- We’re back to speak at SMX West 2019January 23, 2019 - 9:33 am
- TopHatRank Speaking at Pubtelligence West 2018August 29, 2018 - 10:46 am
- TopHatRank Speaking at Wordcamp Los Angeles 2018August 28, 2018 - 10:07 am