TopHatRank's Blog

Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.

Anatomy of a Webpage From an SEO Perspective

What started as a simple project to help our internet marketing clients understand what we (SEOs) see when we look at the source code of their website/page, turned into an infographic that does just that, plus includes some helpful and […]

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Adding Users to Google Analytics Account – Sharing Analytics Account

When working with an SEO Consultant or an Internet Marketing Company, you will be at times asked to share your Google Analytics account by adding extra Analytics users to help us understand a few important things about the way your […]

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Why is Schema Markup So Damn Important?

Google’s SERPs Are Changing… And So Should You! Google’s algorithm is making a slow yet drastic change from a pure “keyword-index” based search engine, to a more user behavior, user intent and contextual data driven platform. Back in the “good-old-days” […]

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Going Native: How to Boost Your Content Marketing with Native Advertising

If a tree falls in the forest, does it make a sound? This age-old philosophical puzzle is one which applies very neatly to a problem faced by many people currently pumping energy, resources and budget into a content marketing strategy. […]

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Why You Should Stop Selling SEO!

I’ve been doing sales for a very long time. Before starting TopHatRank.com, I was a partner of a national insurance agency, we had licensed insurance agents selling term life insurance in all 50 states over the phone. YES, life insurance! […]

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SEO Techniques For Blog Post Optimization (Infographic)

So we decided to collect some of the best publishing techniques around the web, sprinkle in some important blog post SEO best practices from MOZ and Search Engine Journal, and turn them into this mindmap. So, just in case you’re […]

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