TopHatRank's Blog

Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.

TopHatRank Speaking at State of Search 2018

State of Search is a digital marketing conference that is put on every year by DFWSEM in Dallas, TX. This conference covers a wide variety of topics, including SEO, PPC, social media, and content marketing. Members of the TopHatRank team […]

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TopHatRank Speaking at SMX East 2018

SMX East is an annual show that is held in NYC and is a part of the SMX series of conferences. Each year this event gathers some of the top SEO and SEM talent from around the world in one […]

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TopHatRank is Speaking at Pubcon Pro Las Vegas 2018

For many years, Pubcon Las Vegas has been one of the top marketing conference events of the year. Speakers from all around come to share their knowledge and learn from one another for 4 days at the Las Vegas Convention […]

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One Year After The Penalty, An Interview With Ann Smarty

Ann Smarty – One Year after the MyBlogGuest.com Penalty March 19th marked one year since Ann Smarty’s top-ranked guest blogging website, MyBlogGuest, was hit hard by a Google penalty. I spoke with Ann, this week, about that event – and […]

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Anatomy of a Webpage From an SEO Perspective

What started as a simple project to help our internet marketing clients understand what we (SEOs) see when we look at the source code of their website/page, turned into an infographic that does just that, plus includes some helpful and […]

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Adding Users to Google Analytics Account – Sharing Analytics Account

When working with an SEO Consultant or an Internet Marketing Company, you will be at times asked to share your Google Analytics account by adding extra Analytics users to help us understand a few important things about the way your […]

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Why is Schema Markup So Damn Important?

Google’s SERPs Are Changing… And So Should You! Google’s algorithm is making a slow yet drastic change from a pure “keyword-index” based search engine, to a more user behavior, user intent and contextual data driven platform. Back in the “good-old-days” […]

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Going Native: How to Boost Your Content Marketing with Native Advertising

If a tree falls in the forest, does it make a sound? This age-old philosophical puzzle is one which applies very neatly to a problem faced by many people currently pumping energy, resources and budget into a content marketing strategy. […]

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Why You Should Stop Selling SEO!

I’ve been doing sales for a very long time. Before starting TopHatRank.com, I was a partner of a national insurance agency, we had licensed insurance agents selling term life insurance in all 50 states over the phone. YES, life insurance! […]

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SEO Techniques For Blog Post Optimization (Infographic)

So we decided to collect some of the best publishing techniques around the web, sprinkle in some important blog post SEO best practices from MOZ and Search Engine Journal, and turn them into this mindmap. So, just in case you’re […]

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