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Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.

SEO Myths Debunked; Recap SEO For Bloggers Episode #8

Have you ever heard something said about SEO that ended up not being true? You’re not alone, and unfortunately false SEO information happens way too often. Luckily, our expert panel is here to bust those SEO myths and clarify what’s […]

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SEO Priorities in 2021; Recap SEO For Bloggers Episode #7

The first quarter of a new year is the perfect time to dive into fundamental SEO practices, especially with last year ending with a big update from Google. Register today and learn where your focus needs to be when it […]

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How to Prepare for Google’s Algorithm Changes

Another new year and another round of big changes to Google’s algorithms. Like in many years past, 2020 saw some massive leaps in the technology to assist every day users navigating through the massive amount of information available on the […]

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Google’s Core Web Vitals; Recap SEO For Bloggers Episode #6

Wondering what the Core Web Vitals are, why they are so important, and why Google is putting so much weight on them? In this new episode, the panel discusses the details of Google’s Core Web Vitals and will be answering […]

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Preparing Your Blog For the Holidays; Recap SEO For Bloggers Episode #5

Wondering where you should be putting your efforts in order to get the most out of the upcoming holiday traffic? Trying to determine which housekeeping tasks need to be done ASAP to best prepare? In this episode of SEO For […]

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Information Architecture; Recap SEO For Bloggers Episode #4

Have too many categories? Using categories and tags at the same time? Have a hard time figuring out how to organize your content into topical silos? Confused about breadcrumbs? If yes, join us for another episode of SEO For Bloggers […]

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Image Optimization; Recap SEO For Bloggers Episode #3

Discover how to properly optimize your blog images and the overall best practices for including images into your content in this episode of SEO For Publishers. You won’t want to miss hearing from our special guest, Abbey Rodriguez, who shares […]

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Over-Optimization; Recap SEO For Bloggers Episode #2

Are you over-optimizing? Adding keywords where you shouldn’t be, or just way too many of them? On the second episode of SEO For Bloggers we discussed what over-optimization looks like and how to properly optimize your pages. Check out the […]

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Be Prepared; Rankings and Traffic Will Fluctuate

It’s worth mentioning that anytime a significant algorithm update occurs, webmasters should expect any previous rankings for broad, generic keywords to decline and in some cases disappear for good. Why do rankings flucuate? It’s largely due to the fact that […]

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Stop Over-Optimizing; It’s Hurting Your Search Rankings

One of the SEO techniques that gets abused by novices is a technique called keyword stuffing. To the human eye, it’s easy to recognize, and search engine crawlers and algorithm updates have also gotten savvier and savvier at recognizing when […]

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