TopHatRank's Blog

We are super excited to announce that Sarah Nicklin, our senior search strategist and one of our most talented SEOs, will be speaking at WordCamp Santa Clarita which is being held April 5th & 6th of 2019. Sarah’s talk, SEO […]

This is one of our favorite search summits for two reasons – it’s in beautiful Napa California, and the speakers along with the transfer of knowledge that happens is at a caliber that’s above all others. This is Arsen’s second […]

We are thrilled to announce that two members of our team have been selected to speak at Pubcon Florida 2019. Arsen and Jesse were both speakers last year and are very excited to present again at this year’s event. Competitive […]

We are thrilled to announce that Arsen Rabinovich (founder of TopHatRank) will be speaking at SEMpdx on February 12th. Search Engine Marketing Professionals of Portland (SEMpdx) was formed to create a digital marketing resource for SEM pros and area business, and […]

It’s 2019 and it’s that time of the year again – time for our conference season. And, we’re super happy to announce that we’re kicking this season off at SMX West in San Jose (January 30-31, 2019‎). Arsen Rabinovich, TopHatRank’s […]

Oh No! Another Google Update! What Now? In the SEO world, there seem to be a lot of metaphorical chickens running around with their heads cut off right now due to the impending mobile updates. Impending updates, you ask? What, […]

If you ain’t convertin’, you’re sunk. As any properly optimized eCommerce store knows, it’s all about the conversions. Even a single-percentage increase in conversions can add up to THOUSANDS in revenue. But if you don’t take steps to make the […]

If you’re in the SEO industry and don’t know who Alan Bleiweiss is, you must be living under a rock. Alan is one of the leading experts in Forensic SEO, he has worked with huge brands like PetCo, NBC Universal, […]

WTF is The Knowledge Graph and Why Should My Business Care? Knowledge Graph is so much more than a clever little box full of facts which pops up on the right hand side of your Google Search when you want […]

The science of conversions can be a tricky one. Not everyone has the right idea on how to optimize a page for conversions, but then again not everyone has the wrong idea. The conversion funnel is different from website-to-website, from […]