Things We Write
TopHatRank Heads to DMSS, State of Search, and UngaggedOctober 23, 2019 - 8:09 pm- Why Should Small Business Owners Care About SEO?September 25, 2019 - 2:35 pm
- Which is Better for eCommerce SEO: Shopify or BigCommerce?September 11, 2019 - 2:43 pm
- TopHatRank Heads to Pubcon and The U.S Search AwardsSeptember 4, 2019 - 10:17 am
- Why are Backlinks so Important for SEO?August 28, 2019 - 2:14 pm
Anatomy of a Webpage From an SEO Perspective
/in Uncategorized /by Arsen RabinovichWhat started as a simple project to help our internet marketing clients understand what we (SEOs) see when we look at the source code of their website/page, turned into an infographic that does just that, plus includes some helpful and … Read the rest
Conversion Optimization: You’re Probably Doing It Wrong
/in Uncategorized /by Arsen RabinovichThe science of conversions can be a tricky one. Not everyone has the right idea on how to optimize a page for conversions, but then again not everyone has the wrong idea. The conversion funnel is different from website-to-website, from … Read the rest
The Link Between Google+ Local, Stress Eating, Depression and Anxiety
/3 Comments/in Uncategorized /by Hannah MonroeThe current state of local search is so confusing that even the most search savvy of small business owners can easily get lost in the maze of advice.
Between mixed opinions on already-verified Google Places listings, conflicting direction regarding already-built … Read the rest
Adding Users to Google Analytics Account – Sharing Analytics Account
/in Uncategorized /by Arsen RabinovichWhen working with an SEO Consultant or an Internet Marketing Company, you will be at times asked to share your Google Analytics account by adding extra Analytics users to help us understand a few important things about the way your … Read the rest
Why is Schema Markup So Damn Important?
/in Uncategorized /by Arsen RabinovichGoogle’s algorithm is making a slow yet drastic change from a pure “keyword-index” based search engine, to a more user behavior, user intent and contextual data driven platform. Back in the “good-old-days” … Read the rest
Facebook Graph Search Overview for Local Businesses
/3 Comments/in Uncategorized /by Hannah MonroeFacebook has just announced their new “Graph Search,” which is their new version of search that does much more than serve relevant results based on a simple term. It connects your desired search with social signals based on user data … Read the rest
Tom Tom Map Locations – Optimizing for Apple Maps Part 3
/in Uncategorized /by Hannah MonroeAs you all know by now (hopefully), the announcement of an Apple Maps release for iOS 6 caused quite the stir in the SEO community – and for good reason. With the number of iPhone users who will potentially be … Read the rest
Acxiom Data – Optimizing for Apple Maps Part 2
/5 Comments/in Uncategorized /by Hannah MonroeEver since Apple Maps was revealed, the SEO community has been talking all about how to make sure your business is optimized for it – even us! In short, we’ve said that there are a few main things you need … Read the rest
Optimizing Local SEO for the New Apple Maps
/12 Comments/in Uncategorized /by Hannah MonroeIf you haven’t already heard, Apple unveiled their plans for “Apple Maps” last Monday at their Worldwide Developers Conference. They are entering the big arena of Local Search here, in which they are trying to compete with Google as the … Read the rest
How to Survive the Google Places Merge into Google+ Local
/3 Comments/in Uncategorized /by Hannah MonroeThe day everybody has been expecting is finally upon us – as of last Wednesday, Google+ Local has been rolled out by merging Google+ and Google Places. According to the official Google blog, the aim of the merge is to … Read the rest