TopHatRank's Blog

Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.

Which is Better for eCommerce SEO: Shopify or BigCommerce?

If you are building an eCommerce site, it’s important to pay attention to how your website is going to perform in SEO. Some e-commerce website platforms have a variety of impressive features, but if they don’t have built-in SEO features […]

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TopHatRank Heads to Pubcon and The U.S Search Awards

We are incredibly excited to announce that our founder, Arsen Rabinovich, and Vice President of Operations, Ashley Segura, will be speaking at the Pubcon Pro Las Vegas conference taking place, October 7-10, 2019. The conference is being held at the […]

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Our New VP of Operations is Cooler Than Yours!

We’ve teased this on facebook a few weeks back, now is the time to make this big news an official announcement. I’m super excited to share that Ashley Segura (Ward), has joined TopHatRank as our VP of Operations. About Ashley To […]

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TopHatRank Speaking at WordCamp Santa Clarita 2019

We are super excited to announce that Sarah Nicklin, our senior search strategist and one of our most talented SEOs, will be speaking at WordCamp Santa Clarita which is being held April 5th & 6th of 2019. Sarah’s talk, SEO […]

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TopHatRank Speaking at Advanced Search Summit in Napa

This is one of our favorite search summits for two reasons – it’s in beautiful Napa California, and the speakers along with the transfer of knowledge that happens is at a caliber that’s above all others. This is Arsen’s second […]

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TopHatRank Speaking at Pubcon Florida 2019

We are thrilled to announce that two members of our team have been selected to speak at Pubcon Florida 2019. Arsen and Jesse were both speakers last year and are very excited to present again at this year’s event. Competitive […]

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TopHatRank Speaking at SEMpdx

We are thrilled to announce that Arsen Rabinovich (founder of TopHatRank) will be speaking at SEMpdx on February 12th. Search Engine Marketing Professionals of Portland (SEMpdx) was formed to create a digital marketing resource for SEM pros and area business, and […]

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We’re back to speak at SMX West 2019

It’s 2019 and it’s that time of the year again – time for our conference season. And, we’re super happy to announce that we’re kicking this season off at SMX West in San Jose (January 30-31, 2019‎). Arsen Rabinovich, TopHatRank’s […]

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Conversion Optimization: You’re Probably Doing It Wrong

The science of conversions can be a tricky one. Not everyone has the right idea on how to optimize a page for conversions, but then again not everyone has the wrong idea. The conversion funnel is different from website-to-website, from […]

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Your Complete Guide to (Winning) The Knowledge Graph

WTF is The Knowledge Graph and Why Should My Business Care? Knowledge Graph is so much more than a clever little box full of facts which pops up on the right hand side of your Google Search when you want […]

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