TopHatRank's Blog

Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.

Which is Better for eCommerce SEO: Shopify or BigCommerce?

If you are building an eCommerce site, it’s important to pay attention to how your website is going to perform in SEO. Some e-commerce website platforms have a variety of impressive features, but if they don’t have built-in SEO features […]

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Our New VP of Operations is Cooler Than Yours!

We’ve teased this on facebook a few weeks back, now is the time to make this big news an official announcement. I’m super excited to share that Ashley Segura (Ward), has joined TopHatRank as our VP of Operations. About Ashley To […]

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Improve Your eCommerce Conversion Rates – 6 Changes You Can Make TODAY!

If you ain’t convertin’, you’re sunk. As any properly optimized eCommerce store knows, it’s all about the conversions. Even a single-percentage increase in conversions can add up to THOUSANDS in revenue. But if you don’t take steps to make the […]

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Conversion Optimization: You’re Probably Doing It Wrong

The science of conversions can be a tricky one. Not everyone has the right idea on how to optimize a page for conversions, but then again not everyone has the wrong idea. The conversion funnel is different from website-to-website, from […]

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How to Actually Check If Your Site is Mobile Friendly (and What To Do If It’s Not)

Oh No! Another Google Update! What Now? In the SEO world, there seem to be a lot of metaphorical chickens running around with their heads cut off right now due to the impending mobile updates. Impending updates, you ask? What, […]

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Your Complete Guide to (Winning) The Knowledge Graph

WTF is The Knowledge Graph and Why Should My Business Care? Knowledge Graph is so much more than a clever little box full of facts which pops up on the right hand side of your Google Search when you want […]

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#EpicDinner, Future of SEO, #AssHattery: Interview with Alan Bleiweiss

If you’re in the SEO industry and don’t know who Alan Bleiweiss is, you must be living under a rock. Alan is one of the leading experts in Forensic SEO, he has worked with huge brands like PetCo, NBC Universal, […]

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One Year After The Penalty, An Interview With Ann Smarty

Ann Smarty – One Year after the MyBlogGuest.com Penalty March 19th marked one year since Ann Smarty’s top-ranked guest blogging website, MyBlogGuest, was hit hard by a Google penalty. I spoke with Ann, this week, about that event – and […]

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Anatomy of a Webpage From an SEO Perspective

What started as a simple project to help our internet marketing clients understand what we (SEOs) see when we look at the source code of their website/page, turned into an infographic that does just that, plus includes some helpful and […]

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Adding Users to Google Analytics Account – Sharing Analytics Account

When working with an SEO Consultant or an Internet Marketing Company, you will be at times asked to share your Google Analytics account by adding extra users. This helps the company understand a few important things about the way your […]

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