Welcome to our blog where you’ll find updates from #TeamTopHat and learn about all the awesome SEO stuff we do.
If a customer asks an AI agent to find waterproof boots in their size, under their budget, and available for Friday delivery, can your store help the agent reach an accurate answer? Start with that kind of request. Check the […]
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There’s no guaranteed way to get your recipe content cited in Google’s AI Overviews or AI Mode. As food bloggers and recipe content creators, you have something useful to contribute: the decisions, observations, and firsthand knowledge behind your recipes. Clear, […]
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We tracked, read, filtered out the noise, and reported only on search news that matters for bloggers, publishers, and content creators. Few Words From Arsen For Bloggers & Publishers August 2026 gave publishers several possible reasons for traffic to move […]
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Google’s less predictable than ever, and putting all your eggs in one basket is starting to feel risky. That’s why building your authority beyond search matters so much right now. That’s why for Episode 57, Arsen sat down with Anina […]
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Search has changed, and if you’re a blogger or publisher, you’ve probably felt it. Google isn’t just ranking pages anymore. It’s constructing answers. And that shift changes everything about how your content gets discovered. That’s why for Episode 56, host […]
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Google I/O 2026 did not bury the lead. AI Overviews now reach 2.5 billion people every month. AI Mode crossed 1 billion monthly users in its first year, with queries more than doubling every quarter. Last quarter, Google Search hit […]
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It’s completely natural to feel a sudden twinge of guilt over low open rates or sudden unsubscribes, leaving you worried that you simply “suck” at email. That’s why for Episode 55, Arsen sat down with Allea Grummert, email marketing strategist […]
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Let’s be real, AI has made it easier than ever to create content, but a lot harder to actually stand out. That’s why for Episode 54, Arsen sat down with Katie Trant, Brand Strategist at Foodie Brand Lab, to dive […]
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In our final episode of the year, SEO for Bloggers Episode 53, we brought the full panel back together to unpack the biggest SEO shifts we’ve seen in Q4—and what they mean for bloggers heading into 2026. From the evolving […]
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In Episode 52, Arsen sat down with Eric Hochberger, CEO and Co-Founder of Mediavine, for an eye-opening conversation on how ads, user experience, and SEO all intersect. Eric shared why Mediavine is shifting away from strict ad density rules toward measuring […]
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