TopHatRank's Blog

If you ain’t convertin’, you’re sunk. As any properly optimized eCommerce store knows, it’s all about the conversions. Even a single-percentage increase in conversions can add up to THOUSANDS in revenue. But if you don’t take steps to make the […]

Ann Smarty – One Year after the MyBlogGuest.com Penalty March 19th marked one year since Ann Smarty’s top-ranked guest blogging website, MyBlogGuest, was hit hard by a Google penalty. I spoke with Ann, this week, about that event – and […]

What started as a simple project to help our internet marketing clients understand what we (SEOs) see when we look at the source code of their website/page, turned into an infographic that does just that, plus includes some helpful and […]

When working with an SEO Consultant or an Internet Marketing Company, you will sometimes be asked to share your Google Analytics and Search Console data by adding extra users. This helps the company understand a few things about how your […]

Google’s SERPs Are Changing… And So Should You! Google’s algorithm is making a slow yet drastic change from a pure “keyword-index” based search engine, to a more user behavior, user intent and contextual data driven platform. Back in the “good-old-days” […]

If a tree falls in the forest, does it make a sound? This age-old philosophical puzzle is one which applies very neatly to a problem faced by many people currently pumping energy, resources and budget into a content marketing strategy. […]

I’ve been doing sales for a very long time. Before starting TopHatRank.com, I was a partner of a national insurance agency, we had licensed insurance agents selling term life insurance in all 50 states over the phone. YES, life insurance! […]

So we decided to collect some of the best publishing techniques around the web, sprinkle in some important blog post SEO best practices from MOZ and Search Engine Journal, and turn them into this mindmap. So, just in case you’re […]