TopHatRank's Blog

WTF is The Knowledge Graph and Why Should My Business Care? Knowledge Graph is so much more than a clever little box full of facts which pops up on the right hand side of your Google Search when you want […]

The science of conversions can be a tricky one. Not everyone has the right idea on how to optimize a page for conversions, but then again not everyone has the wrong idea. The conversion funnel is different from website-to-website, from […]

Oh No! Another Google Update! What Now? In the SEO world, there seem to be a lot of metaphorical chickens running around with their heads cut off right now due to the impending mobile updates. Impending updates, you ask? What, […]

If you’re in the SEO industry and don’t know who Alan Bleiweiss is, you must be living under a rock. Alan is one of the leading experts in Forensic SEO, he has worked with huge brands like PetCo, NBC Universal, […]

If you ain’t convertin’, you’re sunk. As any properly optimized eCommerce store knows, it’s all about the conversions. Even a single-percentage increase in conversions can add up to THOUSANDS in revenue. But if you don’t take steps to make the […]

Ann Smarty – One Year after the MyBlogGuest.com Penalty March 19th marked one year since Ann Smarty’s top-ranked guest blogging website, MyBlogGuest, was hit hard by a Google penalty. I spoke with Ann, this week, about that event – and […]

What started as a simple project to help our internet marketing clients understand what we (SEOs) see when we look at the source code of their website/page, turned into an infographic that does just that, plus includes some helpful and […]

When working with an SEO Consultant or an Internet Marketing Company, you will sometimes be asked to share your Google Analytics and Search Console data by adding extra users. This helps the company understand a few things about how your […]

Google’s SERPs Are Changing… And So Should You! Google’s algorithm is making a slow yet drastic change from a pure “keyword-index” based search engine, to a more user behavior, user intent and contextual data driven platform. Back in the “good-old-days” […]

If a tree falls in the forest, does it make a sound? This age-old philosophical puzzle is one which applies very neatly to a problem faced by many people currently pumping energy, resources and budget into a content marketing strategy. […]