TopHatRank Archives for Arsen Rabinovich

See Us Speak; DMO’s Virtual Summit Series (Virtual)

We are super excited to invite you to join our founder, Arsen Rabinovich at the Digital Marketers Organization’s FREE Virtual Summit Series Event. Arsen will be headlining the event with his brand new talk on search query and intent matching. […]

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See Us Speak; Engage Marketing Conference (Virtual)

We invite you to join Ashley Segura and Arsen Rabinovich for their talks at this year’s Engage Marketing Conference. This two-day digital marketing virtual event features informative tracks and panels designed to provide expert insight into the latest strategies and […]

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Be Prepared; Rankings and Traffic Will Fluctuate

It’s worth mentioning that anytime a significant algorithm update occurs, webmasters should expect any previous rankings for broad, generic keywords to decline and in some cases disappear for good. Why do rankings flucuate? It’s largely due to the fact that […]

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Stop Over-Optimizing; It’s Hurting Your Search Rankings

One of the SEO techniques that gets abused by novices is a technique called keyword stuffing. To the human eye, it’s easy to recognize, and search engine crawlers and algorithm updates have also gotten savvier and savvier at recognizing when […]

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Review Your Backlinks, Frequently

As a blogger, you likely don’t have a lot of resources, a full content team, or expensive SEO software watching out for your website. Links have long been regarded as a vote of confidence between websites. An internal link between […]

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Why You Should Denote Sponsored and Affiliate Links

Ever wonder why most people don’t like used car salesmen? They’re oftentimes overly pushy about selling you a car. In a manner of speaking, in the online blog space, the same is true for bloggers who come across as overly […]

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Crawling & Indexing; Exclude Low-Value Pages

Indexation of lower value pages was among many of the findings from our correlative study of the November 2019 Google update. As a result, one of our recommendations is that websites (blogs) need to cut down on low-value pages by developing […]

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Focus on Speed; Cut Down On Plugins and Image Size

If you had to choose between ranking a web page because it loaded quickly versus one that implicitly matched the user’s need, which would you rank highest? OK, technically, that’s a trick question because both of those factors are involved […]

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More Ads Doesn’t Equal More Money

While it’s a common practice to run advertisements on your blog as a method of monetization, there is a limit. If, however, your blog has a disproportionately large amount of ads on each page, it can come across as intrusive […]

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