Local SEO

When it comes to local rankings, search engines want to see that your business has consistent NAPs – or rather, “Name, Address & Phone” listings. These listings, called citations, need to be consistent across the web as search engines use them to determine where your business operates in the real world.When inconsistent citations are out there, it confuses search engines – and if there’s one thing Hollywood has taught us, it’s that you shouldn’t confuse the machines.

To avoid a robot apocalypse, we begin our local SEO process by conducting an external audit of your NAPs as well as your website content, layout and structure as it pertains to local search results.

Optimizing your Google My Business (or Google Places) listings is an obsessive-compulsive process.

On top of making sure your listing is completely filled out and doesn’t violate any of the guidelines (and there are a LOT of guidelines), we also make sure that your Business Name, Address and Phone Number are all properly formatted.

Once we’ve double-triple-checked, we’ll select appropriate and relevant categories for your business, geo-tag images and monitor the web for any rogue listings out on the loose. It’s a bit like whack-a-mole for nerds.

Our local SEO experts will cross-check your Google+ Local listing with your website, making sure your content effectively reflects the places you do business. When we’ve got the content down pat, we’ll help you structure your website data and implement microformats like schema.org to help search engines understand the information you’re presenting.

If that all sounds a bit complicated, just think of it this way: We optimize your content and make it easy for search engines to understand, too.

With so much data flying about, the web can be a pretty messy place. Unless you’re a brand new business (and if so, congratulations!), it’s almost guaranteed that your company’s name, address, and phone number have automatically been listed in multiple online directories without your input or control.

That can be bad for business, especially if those listings are incorrect. The last thing you want is potential customers winding up at someone else’s front door. Talk about awkward.

Our local SEO team will update all existing citations to properly reflect your current information, improving the trust search engines can place in that information. We’ll also check for duplicates and incorrect categorizations, cleaning up any we find along the way.

Every month, we’ll conduct a competitive analysis to find out where competitor citations are being listed and how. It’s a bit like having a private investigator on your team, only without all the soft jazz and cigarette smoke.

We scrub through tons of data to identify industry-specific and local directories to submit your business to, keeping an eye on quality. With every new citation, your local listing earns a little more trust and validity, bolstering your rankings for the long haul.

Customer reviews are important – not just for search engines, but potential customers, too.

The more social proof your business has, the more likely others are to buy from you. That said, earning reviews can be a serious challenge, especially if you want to stay on Google’s good side.

As we get to know your business process and how you interact with customers, we’ll prepare a customer review strategy to help you earn reviews naturally over time – no begging, pleading, groveling or bribes involved (though we wouldn’t mind if you slipped us a fiver).