Understanding Crawling & Indexing For Blogs April 7th @ 12 pm PST
Join us for another episode of #TopHatChats, featuring special guest Carolyn Shelby, Principal SEO @ Yoast.
On this episode, Arsen and Carolyn will dive into how Google actually crawls and indexes content—and why that matters for bloggers and content creators. Carolyn will also walk us through key features of the Yoast SEO plugin that can help improve your site’s visibility and technical SEO health.
Whether you’re new to Yoast or a long-time user, you’ll leave with actionable tips to help Google better understand and rank your content.
Register for free below and be part of the conversation!
Register NowLearn From Industry Experts
Expand Your Knowledge of Blog Optimization
Join us and learn more about how Google crawls and indexes your blog content!
Free Webinar + Live Q&A
This panel-style webinar features SEO Experts who have helped hundreds of publishers optimize their blogs, navigating through every Google update and technical change. This is your chance to learn how to improve your blog’s performance.
Arsen Rabinovich
Digital Marketer, SEO, International Speaker, 2X Interactive Marketing Award Winner, Search Engine Land Award Winner. Founder @ TopHatRank, a Los Angeles based marketing agency that specializes in innovative digital marketing techniques for modern brands of all sizes.
Carolyn Shelby
Carolyn Shelby is a seasoned digital strategist with a deep technical foundation in networking, infrastructure, and enterprise SEO. In 1994, before the web became public, she co-founded an ISP while still in high school, building websites and managing network operations. Her expertise spans DNS, site architecture, and large-scale infrastructure, enabling her to lead search strategy for major brands like Tribune Publishing, Disney, and ESPN, driving measurable digital growth.
As the founder of CSHEL Search Strategies, Carolyn helps organizations navigate the evolving search landscape through AI-aligned strategy, technical SEO, and product-driven growth. She serves as Principal SEO in a consulting capacity for Yoast, co-hosts the SEO Update by Yoast podcast, and speaks regularly at industry events. Through her consultancy, she bridges product, engineering, and marketing to transform search into a powerful growth engine.
Don't Miss Out, Register Today!
If you're a publisher and want to improve your site's performance and audience engagement, this FREE webinar is for you. Sign up today!
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