SEO For Beginners – Why Google Hates Your website
A question that many search engine marketers get asked quite frequently is ‘why does my website perform so badly in Google’
For those who are new to SEO, this may present itself as a complex question but really anyone with SEO experience will tell you that the answers are quite simple.
Rule Number One
Do you really want to know why Google hates your website?
Generally the answer is: Because it doesn’t understand its content!
Google crawlers or spider bots are intelligent pieces of software that index the Internet. Google’s spiders are so smart that if someone is using unethical methods they can detect this. In effect these robots can think for themselves – to an extent. However when it comes to deciding on the context of a website they are about as useful as a 1 year old child reading a book on string theory.
Ok, Look at the webpage you want to rank for a specific key term; then take a look to see how many times that key phrase is mentioned on it. If you’re having problems finding your page in Google search results, this possibly suggests that there aren’t a sufficient number of mentions of the key phrase on the webpage.
Use tools such as SEO Browser in order to see how Google bots are viewing your webpage.
Page Elements That Need to Include A Key Phrase
A webpage is comprised of numerous HTML tags – the content in these tags helps Google spiders decide the context of a webpage! Can you see where I’m getting at now?
Lets have a quick look to see which HTML tags need to be optimised in order for the spiders to define the context of the webpage
The HTML Title tag (< title > < /title >) this tag should describe the context of the webpage.
It is best practice to include two mentions of your key phrase in this tag (If this is possible, I know some key phrases can be quite lengthy)
Attempt to keep the content of this tag to fewer than 70 characters otherwise the remainder of the content won’t be visible in the search engine result page (some SEO’s also believe this is the maximum amount of characters the Google spiders crawl)
The Meta descriptionis for the benefit of search engines. This tag ought to be populated with an excerpt of text that’s 165 characters long – try and include at least two mentions of the key term in this tag for optimum optimisation.
If you’re not using heading tags in your website, you should start to! Search engines adore the usage of heading tags (from personal experience)
Try to include mentions of a key phrase in your pages < h1 > and < h2 > tags – remember that these tags should head up your content and shouldn’t be used to write full paragraphs in.
The content of the webpage
The content of a webpage plays a fundamental role in helping search engine spiders define the context of your webpage.
We’re looking for a key phrase to ordinary text percentage of about 5-8%, this figure then looks natural to search engines, if it is any higher search engines may perceive it as an effort to try and game them; this may therefore lead to a page being penalized.
To see the keyword density of a page you may want to use a tool like Dave NaylorsKeyword Density Tool.
You may also want to bold or italicize the key phrase mentions on your pages to give the key phrase more emphasis.
Wait a while
If you’ve included your targeted key phrase in all of the page elements mentioned above, you should start to see Google favoring your webpage a little more, and possibly some ranking improvements.
Rule Number Two
Another colossal ranking factor in Google’s complex algorithm is the amount of links that point to a page and the quality of those links.
Generally a page can be well optimised, but it won’t get anywhere near page one in the search engine results pages unless it’s hosted on a strong domain or has a powerful set of back links.
To increase the position of a well-optimised webpage you should try and obtain links from relevant websites in order to build the authority and power to that page.
By adding mentions of a key phrase into the HTML elements and building quality, relevant links to your webpage you should be able to see a dramatic increase in the search engine positions because Google will be able to start understand the context of your webpage and therefore favor its existence.