TopHatRank Blog Come see us speak at SMX West 2020

Come see us speak at SMX West 2020

For more than a decade, digital marketers from around the world have attended Search Marketing Expo (SMX West) to connect with and learn from some of the brightest minds in the industry. This year’s conference is taking on February 19-20 at the San Jose Convention Center. The agenda features more than 85 tactic-filled SEO, SEM, and digital commerce marketing sessions.

Arsen Rabinovich (founder @ TopHatRank) will be returning to speak at SMX West this year, this will be his third year speaking at the show in San Jose.  But we are even more excited to announce that this year he will be joined by Ashley Segura (VP of Operations @ TopHatRank and Co-Founder @ TopHatSocial and TopHatContent).

Learn more about their sessions below:

WHEN YOUR INVENTORY CHANGES: SEO TIPS FOR CHANGING PRODUCT PAGES

Session details:

Where: SMX West
When: Thursday, February 20, 10:25 A.M.
Speaker: Arsen Rabinovich, Founder, TopHatRank

Arsen will be joined by Aleyda Solis from Oranti to cover what eCommerce brands need to know when dealing with a shifting inventory.

This session will cover:

  • Use step-by-step procedures to prepare your digital store to accommodate shifts in inventory.
  • Future-proof your product listings and their informational silos by understanding the pros and cons of nested brand/category URLs and the importance of logical navigational paths to the success of product-category and brand-category pages.
  • Optimize product-category and brand-category pages to accommodate shifts in inventory by creating experiences around topics and creating an evergreen product and category pages that help with the retention of rankings and traffic while guiding users along their product discovery journey.

You can connect with Arsen on Twitter here.

CONTENT CLINIC

Session details:

Where: SMX West
When: Thursday, February 20,  1:30 P.M.
Speaker: Ashley Segura, Vice President of Operations, TopHatRank

Ashley will be joined by Paxton Gray during this hands-on, PowerPoint-Free Q&A session where attendees will be able to:

  • Volunteer their site to be audited in real-time by a panel of experts
  • Discover the root causes of your content challenges and actionable steps to overcome them
  • Understand if your content is actually solving your customer’s problems
  • Ask seasoned content marketing veterans your burning questions on all-things content as it relates to search

WHAT DOES “GREAT” CONTENT REALLY MEAN? AND HOW DO YOU CREATE IT

Session details:

Where: SMX West
When: Thursday, February 20,  2:30 P.M.
Speaker: Ashley Segura, Vice President of Operations, TopHatRank

Ashley will be joined by Soney deGeyter for this session that will cover the following process and tactics:

  • Understand what great content is through analyzing case studies, and learning what works, and what doesn’t
  • Generate new content that is both useful and engages with your audience
  • Supercharge your SEO by refreshing older content

Don’t miss out and add this session to your calendar/agenda.

Connect with Ashley on Twitter here.

Both Ashley and Arsen are excited about this event and look forward to meeting everyone in San Jose.

You can find more information about rates and tickets here.


Bernadette Lewis


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