There has been a lot of talk around the SEO Land about social media being a stronger ranking factor thank link building for organic search engine rankings in 2011. A video recently put out into the blogoshpere by Michelle MacPhearson, talks about social media’s effects on organic search engine optimization!
Michelle covers a few good points in this video, but doesn’t really go into too much detail. Creating unique and original content has been the number one concern after link building for anyone who does SEO or website promotion. Writing good content that will be appreciated will not only get picked up by other websites but will also help in building your social media authority.
But one should not stop there! Properly promoting your content to make sure it hits the right demographics is the key. If your fan base on Twitter and Facebook is not interested in what you have to offer, than the chances of someone promoting your content further are very slim. People who do not find your content interesting enough, important enough or good enough will not share it with their friends.
So should you drop your current SEO strategy? The answer is NO! According to some recent research; existence of substantive, unique and original content, the freshness (Page Creation Date) of that content and how often content (new pages) are created is still the biggest ranking factor in SEO. On-Page Optimization is the second biggest factor.
One needs to find what is the best solution and approach to his/her SEO Strategy by knowing the demographics they are targeting. Writing content to please that demographic and spreading it socially to that demographic will fulfill the Social Media aspect search engines are looking for.
See how viral your content is and get to know your audience with a free tool from AddThis.com. It is a completely free service that we use for our own website.