Online Reputation Management
As a business person, you are well aware that brands are very important in the success and failure of any business. You understand that it’s cheaper and easier to gain repeat business from a satisfied client than it is to gain business from a completely new client. You probably also understand that a positive reputation breeds trust, confidence, and sales, which ultimately results in revenue growth and profitability. To this end, you are probably encouraging your clients to refer their friends and family. As you know, these potential new clients are much more likely to come to you when they’ve heard good things about you from a third party source. So, why are you not putting in the same amount of effort to managing your online reputation as you are your day to day reputation?
Why Online Reputation Management:
With the development of the web, comments and opinions about a business or product, whether good or bad move much more quickly. In a line of work where you are the key service provider, your name is your brand. Negative reviews are damaging to your reputation, not only in the eyes of current clients, but potential new clients as well. In today’s world, your online reputation is just as important, if not more so than your day-to-day reputation. Consumers use the Internet to do their research, read reviews, and get opinions from other people before deciding to buy almost anything. The bigger the purchase, the more likely they are to do their homework. If negative reviews about your brand show up in their search, whether or not there is any merit to the review, it could be detrimental to your client base thereby leading to a reduction in revenue and profits. While it is important to take these reviews and improve your business wherever applicable, it is also just as important to protect your online reputation and make sure it is displayed in the right light for those who might be searching the web for you.
One important thing for you to bare in mind, once negative reviews get published on the Internet, it is nearly impossible to get them removed. However, it is possible for you to fix bad reviews by hiding them from present and future clients. Online reputation management, also known as search engine reputation management, can be used to make this happen. It is a very time consuming and complicated process. Most businesses don’t have the resources and know how to do this internally. Fortunately, there is a solution – TopHatRank.
About Our Online Reputation Management Firm:
TopHatRank.com is a SEO and Public Relations firm based out of Los Angeles with many years of experience in the search engine marketing vertical. Our expertise and knowledge of search engines have allowed us to develop a sure process to manage your online reputation, which pushes negative reviews down to Page 2 and 3 of Google within 3 to 4 months. Since most people using the Internet rarely ever go past the first page, this allows you to hide the negative review from clients who are searching the web for you!
Of course, just because you currently don’t see negative reviews for your business out there, doesn’t meant you shouldn’t use preventative measures to minimize chances of your online reputation being ruined. Information on the Internet changes everyday and at a very fast pace. Get expert advice on managing your online reputation. Call us today for a free Internet marketing consultation: 1-800-475-2545.
How Online Reputation Management Works
Since it is nearly impossible to remove rip off reports, how do we fix your bad reviews? Fixing bad reviews is basically achieved through a complex process called search engine reputation management. Specifically at TopHatRank, we manage your online reputation by tackling five key tasks:
- Develop Content
- Manage Public Relations
- Build Web Authority
- Develop Secondary Web Properties
- Optimize Search Engine Results
1. Develop Content
Content development is the number one secret to keeping your brand on the forefront. At TopHatRank, we have 11 writers on staff, all with degrees in Literature. These writers are trained in SEO copy-writing and marketing copy-writing. Our writers will develop content that will be used to establish you as an expert in our field. The more content that is distributed for your brand and your industry, the better your online reputation becomes.
2. Manage Public Relations
In addition to developing content for your website and blogs, we’ll also be drafting and distributing press releases, by-lined articles, and case studies to ensure third party validation in our efforts. We have a full service public relations department in San Francisco, CA that is well equipped to handle your particular needs.
3. Build Web Authority
Building web authority, also known as link building, is a vital part of the entire online reputation management process. Building web authority for sites turns them into popular websites that people frequent more often due to its merit. First we line up all of the target webpages in the order we want them to show up on page 1 of Google (the number one online search engine), then we build authority for them. We have 10 link-building technicains on staff that specialize in researching third party sites that are relevant to your business. Then they reach out to the websmasters and request link placement on these sites. Our technicians are capable of delivering 90-120 quality link backs per month, thereby maintaining your brands ranking on Google.
4. Develop Secondary Web Properties
Our team of web designers and developers will deliver up to 3 secondary websites for you. These are typically blogs that cover topics which are unique and relevant to your business / industry. They act as buffers to ensure your brand’s reputation on the first page of Google, is what you want consumers to see. (These properties are YOURs to keep whether or not you choose to continue our services.)
5. Optimize Search Engine Results
In conjunction with the above tasks, search engine optimization is another crucial step in the search engine reputation management process. As the number one requested service in our business, we will be providing you with on-page and off-page SEO for your current website and any secondary websites that we develop for you. This important step does two things simultaneously:
- It will place your current website higher on SERPs (Search Engine Results Pages) for keywords that are most likely to bring you new clients and increase profits.
- It also solidifies our SERM work to make sure that any negative reviews you have don’t surface back up to page 1 in the future.
This article only provides a brief overview of what we can do for your online presence, reputation and marketing. In order to gain a more in depth understanding of the process and see how it can benefit you specifically, call us at 1-800-475-2545 for a free online marketing consultation.
