1-800-475-2545Public Relations
Public relations is one of the most effective methods of increasing awareness and brand loyalty for your product or service. PR involves interacting with the news media, whether print, broadcast, or online, in order to obtain coverage in applicable media outlets. This coverage provides third-party validation of your product or service that conveys much more trust than advertising or other promotional activities. Additionally, as the internet continues to grow in influence, PR targeting relevant online media outlets as well as social networks, helps not only with branding activities, but provides valuable link backs to your website, which is an important part of improving search engine rankings.
TopHatRank offers a full range of PR services at affordable prices. PR services offered include everything from basic press release writing and distribution, to thought leadership campaigns including article writing and placement, as well as case studies, analyst relations, crisis management, editorial calendar development, surveys, and other general press office functions. We are specialists not only in implementing traditional media relations campaigns, but also in new media strategies including both writing and running comment campaigns for blogs, scripting, recording and editing podcasts, and managing accounts on Twitter, LinkedIn, Facebook, and other social networks.
The team at TopHatRank can structure a campaign to suit your organization’s needs, desires, and budget. Contact us today to discuss your options.
Services:
- Press Releases
(includes writing and distribution over free release services) - Case Studies
(includes drafting and placing with one relevant media outlet) - Bylined Articles
(1000+words; includes drafting and placing with one relevant media outlet) - Media List Development
(one time, necessary before we can start issuing press releases) - Proactive Outreach
development of editorial calendar, pitching stories to journalists, arranging interviews)
Monthly Package (12 Months):
- Includes 3 press releases and one case study or article per month, plus media relations support at up to 3 trade shows* per year and no less than 20 hours per month of proactive media outreach