Why Online Public Relations?
Public Relation achieves Third Party Validation which is the most effective means of influencing a target audience as it is more believable than paid advertising or biased social networking techniques.
Aside from word of mouth, mainstream press/media coverage is the best third party validation a company can hope for. Everything from issuing press releases to arranging media interviews to drafting articles and case studies can be effective methods for garnering valuable media coverage for your brand and an effective method to build quality back links
Our Public Relations Services Include
- Press Releases – drafting and online distribution for the purposes of organic back linking, establishing authority on the web, increasing traffic, attracting media attention, branding and otherwise aiding in client’s marketing efforts.
- By-Lined Articles – drafting and online distribution. When potential clients search the web for your name they will stumble upon an expert opinion based article. These types of articles give the name of the author, the company he/she is representing and the position the author holds with this company at the very top of the article. In addition to clear back linking purposes these articles help to establish the author and his/her company as experts in their field while increasing visibility on the web.
- Case Studies – drafting and distribution. Case studies are truly the best way of providing third party validation as they offer not only a media analysis but a testimonial from your actual customers or clients. As with by-lined articles, case studies are placed with relevant media outlets which drives interest, builds brand awareness, and online can provide high authority links to your website.
- Media List Development and Proactive Outreach – developing a list of appropriate and relevant media sources and editorial calendar, pitching stories to journalists, arranging interviews.