Local Search and Internet Marketing Insight for Los Angeles! Internet Marketing is crucial to Los Angeles based businesses that want to attract targeted local customers. We are noticing that more and more services providers like Plumbers, Appliance Repair Services, Locksmiths, Carpet Cleaners and Security Companies are seeing an increase in online searches.
We regularly do analysis of these industries using many powerful tools, one of which is Google’s Insight for Search. This an amazing tool that gives you a general idea of what people are searching for across specific regions, categories, time frames and properties.
Being a Los Angeles based Internet Marketing company we usually concentrate on local search volumes as majority of the customers who we provide SEO Services to are in the Los Angeles area. So here is the drill down of the past 12 months as it is shown by Google’s Insight for Search tool for Plumbers, Appliance Repair Services and Locksmiths:
Los Angeles Internet Marketing Insight for Appliance Repair:
Same as for Plumbers, the regional interest in the last 12 months for Appliance Repair is reported to be in the city of Rancho Santa Margarita first, Los Angeles second and Irvine third. Highest peaks in search volume occurring in January, May, July and October.
Reported top searched key-phrases are: Sears Appliance Repair, Appliance Repair Parts, Appliance Parts, Appliance Repair Service, GE Appliance Repair and Maytag.
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Request AnalysisLos Angeles Internet Marketing Insight for Plumbers:
Majority of the regional interest in the last 12 months for Plumbers has been centered around the city of Rancho Santa Margarita first, Los Angeles second and Irvine third. With highest peaks in search volume occurring in January, February, May, and October.
Reported top searches are: Plumbing, Los Angeles Plumber, Plumbers and of course “Joe the Plumber”. Interesting fact about “Joe the Plumber”, the increase in search volume for this keyword peaked in February 2010 which correlates to the time that he bashed John McCain (see article dated Feb 15th, from CBS News)
Los Angeles Internet Marketing Insight for Locksmiths:
Very much different from the Appliance Repair and the Plumbing verticals in Los Angeles, Locksmith’s are enjoying a steady stream of high search volumes throughout the year. Looking at the line graph we can see that some of the lower points are measuring at the same search volumes as the high points for Plumbers. With highest regional interest in the city of Anaheim, then Los Angeles, Irvine and Rancho Santa Margarita, Plumbers are experiencing a good surge in search volume.
Top searches are: Locksmith Los Angeles, Car Locksmith, Locksmith Hollywood, LA Locksmith, Lock Smith and Locksmiths. Quick Note: “Car Locksmiths” as a search phrase has shown a 50% increase in the last 12 months.
We hope that this data has helped you get a better understanding of how searches are performed in Los Angeles. If you are in the service industry we urge you to contact us so that we can provide you with a complete internet marketing analysis.
