What is Squidoo and Why You Should Use It!

SquidooSquidoo is an online search engine information community that heavily involves the input and interaction of the website’s users. Squidoo was first conceived in the early 2000s. After several years of development, Squidoo was released as a beta testing website in 2005. By then, the group of innovative web designers had been distilled into specific positions. Squidoo is based out of Hastings-on-Hudson, a small village in Westchester County, New York.

Who’s Behind Squidoo
Seth Godin, a Tufts University and Stanford University graduate, founded the website Squidoo. Godin is considered an American authority on the subject of permission marketing. Previously, Godin had success with his website Yoyodyne, which concentrated on online games, puzzles, and contests. Squidoo was Godin’s first information-based website business venture. In the testing and beta stages of Squidoo, Godin invited Megan Casey, Gil Hildebrand Jr., and Corey Brown to help found and develop the website. After Squidoo was released, Megan Casey became the Editor-in-Chief, Gil Hildebrand became the Chief Engineer, and Corey Brown became the Chief Operating Officer.


What are Squidoo Lenses?
Squidoo is known for its invention of the online “lens.” Squidoo’s online lens is an article that is very similar to a blog post, but only covers information on a single subject. Godin wanted anyone to be able to introduce information on Squidoo by posting on a subject’s lens. Squidoo does not require that people who post have professional expertise in the subject, but they do encourage that all people who post at least have an explicit, specific interest on the subject they post on. Moreover, topics can have more than one lense. The popular social networking website, Myspace, for example has dozens of lenses dedicated to it while Jane Goodall had some but not many. Thus, Squidoo provides interesting information but also gauges the interest in particular subjects.

Squidoo Gives and Gives Back!
Squidoo is also known for its unique dedication to setting aside 5% of their profit toward charity. Some of the charities Squidoo has contributed to include the American Heart Association as well as Planet Gumbo. Furthermore, 50% of the website’s profit goes to its lensmasters, the users who create or write the website’s content. In this way, Squidoo is both interactive and lucrative. Because Squidoo gives some of their profit to their lensmasters, they do check the accuracy, activity, and integrity of their lensmasters. Often, lensmasters are rated through a number of different rank and point systems such as the SquidMonster title, the SquidTrophies reward system, and experience points.

Squidoo has received acclaim from several websites, published newspapers, and other institutions. CNN, the New York Times, and the Washington Post have all praised Squidoo for its innovative take on search engines and interactive online communities. The South by Southwest (SXSW) company awarded Squidoo the top prize of the online community category. In 2008, Squidoo was named one of the top 500 most visited websites online and has remained on the list since then.

Squidoo is a great opportunity to discover information from people who are passionate about the subjects. This passion often produces a greater attention to detail and more accurate information. Moreover, contributors to Squidoo often find themselves able to immerse themselves within their interests more deeply and share their passions with a wide and interested audience.

Do You Squidoo? Have an interesting lens? Share it with us in comments!

What is Squidoo and Why You Should Use It!
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1 reply
  1. Sean
    Sean says:

    Great post. Squidoo is awesome and it has managed to keep the quality of content at a maximum which has been the key to its continued success.

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